Italiano 
The questions that repeat at every fair
Anyone who has staffed a stand knows it: after the first half hour the questions are always the same. What is the difference between these two models? Does it work with my system? How long does it take to set up? Who in my sector already uses it?
Staff answer well, but they cannot answer everyone at once. When it is busiest, some people wait, some move on, and printed material cannot answer that particular visitor's specific question.
An AI assistant does not replace the people at the stand. It takes care of repetitive requests and leaves the team the sales conversations that really matter.
What an AI assistant trained on your products is
It is a program you talk to in plain language, by typing or touching a screen, that answers using the sources the company authorizes: product sheets, price lists, manuals, FAQs, procedures. That is why we speak of a custom AI agent, and not of a simple chatbot with preset answers.
Four characteristics make the difference between a useful assistant and one that confuses visitors:
- Selected sources. You start from the documents the company chooses to make available.
- Defined tone and limits. Style, terminology and the cases in which the assistant must stop or ask for verification.
- Handover to people. When a request is delicate or commercial, it directs the visitor to an operator.
- Improvement over time. Real questions and missing answers show where to update the materials.
Where it can live: website, portal or kiosk at the stand
An assistant is not tied to a single channel. It can be placed on the website, in a portal or reserved area, or in a dedicated interface. At fairs and expos there is one more option: bringing it to the screen of a touch kiosk.
- On the website, before the fair. People planning their visit can have your products explained and decide whether to stop by your stand.
- On the kiosk, at the stand. The visitor touches the screen and asks questions without waiting for their turn.
- In a portal or reserved area. Useful for existing customers looking for information after the event.
I.T.S. Planet already develops software for interactive kiosks for fairs, expos, showrooms and permanent installations: touch interface, content, promotional games and contact collection. The AI assistant can become one more feature of that kiosk.
Unlike a catalog to browse, here visitors do not search through menus: they ask for what they need. For the other tools that keep an event audience engaged, there is an overview in Event engagement: the most requested tools.
What to prepare so it answers well
The quality of the answers depends far more on preparation than on technology. These six points are the work to do before the fair.
Checklist before the fair
Updated, tidy documents. Product sheets, price lists, manuals and FAQs: if two documents say different things, the assistant does not know which to pick.
Your staff's real questions. Ask the sales team for the ten questions they hear most often: they are the assistant's first test.
What it may say and what it may not. Decide in advance whether it can mention prices, discounts or delivery times. As a rule, offers and commitments stay with people.
Handover to a person. Define when the assistant invites the visitor to talk to a colleague and how the team is alerted.
Tests with difficult cases. Ambiguous, off-topic or provocative questions: check that answers stay consistent with the documents.
A plan for after the fair. Unanswered questions show which content is missing: someone needs to read them and update the sources.
From conversation to sales lead
A visitor asking a precise question is often more interested than someone leafing through a brochure. The kiosk can collect the details of those who want to be contacted: form, privacy consent, badge or QR code scan, sent to the CRM (the database of customers and contacts) or to other company systems.
You can also read usage data: sessions, most viewed content, forms submitted. For marketing, visitors' questions become an indication of what really interests them and where the materials fall short.
A practical tip. When you collect contacts, the notice and consent must be clear and consistent with the event. Have the texts and the procedure checked by a privacy adviser before the fair.
When it makes sense and when it does not
An AI assistant pays off more in some situations:
- the catalog is large and visitors struggle to find their way
- questions are repetitive and the answers are documented
- staff are often under pressure at peak hours
- you want to understand which topics interest visitors most
It is better to go slowly if documents change every day with nobody looking after them, if answers depend on case-by-case negotiation, or if nobody will be able to read the questions after the event. In those cases the first job is to put the information in order, and the assistant comes after.
How to start without taking big risks
The method is gradual: you test on a small scope and widen it only after seeing the results.
- Case analysis. You start from the real flow: who asks the questions, which documents answer them, which exceptions exist.
- Assistant design. Instructions, sources, tone, limits and handover to people are defined.
- Measurable pilot. You test on a narrow scope, for example one product line or a single fair, and check answer quality and usefulness.
- Go-live and monitoring. The assistant is placed on the website or kiosk and its behavior is observed over time.
If you have a fair coming up, it is best to work backwards from the date: choose the most frequent questions and a single product area, and widen after the event. If the assistant must read data from a CRM, ERP or other systems, the path is described on the page about AI integration into business processes.
If you organize events, we have seen the other side in AI in events: how to revolutionize organization and in Event secretariat 4.0: how to use AI. A wider look at the trends is in Events 2026: AI, sustainability and digital badges.
Frequently asked questions
Can an AI assistant make mistakes?
Yes, like any system that produces answers. That is why we work with selected sources, clear limits, tests with difficult cases and handover to a person for delicate requests.
Can I start from documents that are not well organized?
A perfect archive is not always needed. You can start from documents, FAQs and partial data, assessing what is already usable and what is worth tidying up.
Will the assistant speak in my company's tone?
Yes. Style, terminology and permitted answers are defined during the project.
Do I need an internet connection at the stand?
It depends on the project. Kiosks can include an offline mode for local content, but a conversational assistant often needs a connection: this is a point to check during analysis, especially in halls with weak networks.
Who takes care of the kiosk hardware?
We can support the technical choice and coordination with suppliers, defining requirements for screen, touch, browser and installation.
Can the assistant be updated after the fair?
Yes. Frequent questions, missing answers and real usage help update sources and instructions over time.
Want an AI assistant that answers for you?
Tell us about your products, your most frequent questions and your upcoming fair: together we will assess a pilot for your case.
Discover AI agents
