Italiano What is a custom loyalty system?
A loyalty system is a software platform for managing loyalty and points programmes: registration, digital cards, points allocation, balances and reward requests. I.T.S. Planet develops custom solutions for companies and communication agencies, with tailored rules, a member area, administration tools and integrations defined around the available systems.
You have the idea. Now you need a system to make it work every day.
When you organise a loyalty programme, you need to bring the customer experience and your team’s work together. If points, purchases and rewards sit in separate tools, even a good initiative becomes harder to manage.
Scattered data, manual checks
Cards, purchases and balances in different files force you to reconstruct each transaction. You need a shared view to know where points came from and who assigned them.
Rules that are hard to apply
Bonuses, expiry dates, returns and reward requests become exceptions to handle individually. Defining workflows before development helps you manage less common cases too.
An unclear experience
If members struggle to check their balance or understand how to claim a reward, they lack the information they need to continue. A clear journey makes the programme easier to use.
Loyalty
You choose what to reward. We develop the system to manage it.
From the first sign-in to a reward request, every step has a clear purpose.
We start with your programme mechanics and design the member area, points rules and administration tools. The software reflects your brand and your way of working, with the integrations your project needs.
Registration and digital card
Offer a recognisable entry point: registration, a profile and a card with an identifier or QR code. Members can check their balance, history and benefits from a smartphone too.
Points that follow your rules
Choose which purchases or validated activities earn points. We define bonuses, thresholds, tiers and expiry dates, together with procedures for returns, cancellations and adjustments.
Rewards and benefits to choose
Bring your catalogue into the platform: rewards, coupons, discounts or services. Manage availability, requests, approvals and fulfilment through agreed workflows.
Purchases and transactions you can review
Collect purchases through connected systems or uploaded documents. We include checks and approvals to apply the programme’s rules.
Tools for your organising team
Follow members, balances and requests in the management panel. Roles, permissions and an operation history help the company, agency and operators work with defined responsibilities.
Connected data and useful reports
Review participation, points issued and reward requests. We assess connections with e-commerce, CRM, ERP and point-of-sale systems based on available data and interfaces.
Your loyalty programme. Our technical support.
If you organise for your company
You want to maintain a relationship with your customers and manage the programme with tools suited to your team. We build the platform around your brand, your channels and the rules of your initiative.
- An experience consistent with your identity
- Tools to manage points, rewards and members
- Integrations defined around the systems you use
If you are a communication agency
You have the concept, the brief and the client relationship. We support you as a technical partner to assess the mechanics, build the platform and give your team the tools to manage the project.
- Technical input from the proposal stage
- Interfaces tailored to your client
- Separate access for agency, company and operators
Your initiative takes shape, one step at a time.
Whether you are planning a time-limited points campaign or an ongoing loyalty programme, we start with what you want to achieve and work together to define what it needs to operate.
We listen to your plans
We clarify audiences, goals, channels, duration and the people involved in managing the programme.
We define rules and workflows
We map points allocation, rewards, checks and exceptions so you know how the programme will work.
We design the experience
We shape the member area and management panel, with interfaces consistent with the brand.
We develop and connect
We build the agreed features and integrations with the available systems.
We check before launch
We test member journeys, points transactions and operator tasks before release.
We plan future development
We assess how to add new channels, rewards or participation methods when the programme needs them.
Clearer for your members. Easier for you to manage.
A well-designed loyalty system makes benefits visible, organises data and equips your team. That lets you focus on the initiative and the people you want to involve.
Benefits that are easy to recognise
Balances, goals and rewards become visible: members can see what they have earned and which opportunity to choose.
Fewer repetitive steps
Workflows and integrations designed around the programme can reduce data copying, manual updates and repeated checks.
A view of your programme
Review transactions and requests with a traceable history to follow operations and understand how the initiative is progressing.
Room for new ideas
A foundation designed around your needs can accommodate new mechanics, rewards and connections while staying consistent.
Connect your digital project.
Loyalty systems are built on custom Professional web platforms and can connect to business data through SAP web integration. iOS and Android apps extend the participant experience; for other promotional initiatives, explore Online prize contests.
Related insights
Answers to help you take the next step
Customisation, channels and costs: we start with the questions that help define your project.
Your next loyalty initiative starts with a conversation.
Tell us who you want to reach, which actions you want to reward and which systems you use. For your company or an agency client, we work together to define features, integrations, timing and a quote.