Event engagement: the most requested tools

How many times have you heard the phrase "the content è In the world of events, we could paraphrase it with "the engagement è the king". A participant involved è a satisfied participant, who rememberà your brand, shareà his positive experience and returnerà for future editions.

According to a research by Markletic, the81% of organizers of events uses surveys to increase interaction, highlighting how the active participation is now a primary objective.

Ignoring engagement means wasting the huge potential of an event as a marketing, training and networking tool. return on investment (ROI) Fortunately, technology offers us an arsenal of solutions to fight passività and create dynamic experiences.

Why?é the engagement è the real meter of success of an event

Before exploring the tools più effective, è fundamental to understand whyé engagement is whatì crucial. A high level of interaction not è only an "nice to have", but a Key performance indicator (KPI) with concrete benefits.

• Improved content storage: People learn and remember moreù when they are actively involved. If your event has a formative purpose, interaction è essential to ensure that key messages are assimilated.
• Increased participants' satisfaction: A guest who feels part of the event, who canò ask questions, express opinions and connect with others, currencyrà experience so much moreù positive.
• Generation of valuable data and insights: Instruments such as polls and Q&In real time they not only involve the public, but provide the organizers with very valuable data on the preferences, doubts and interests of the participants.
• Networking of qualityà: Facilitate connections between participants è A good engagement creates a fertile environment for effective and spontaneous networking.

The 10 instruments più required to increase interaction

We now analyze what the technologies and strategies that guests not only appreciate, but who are now expecting to find at a modern event, whether physical, virtual or hybrid.

1. Flexible platforms such as eventMe and dedicated apps

The central hub of every modern event not è ♪ù only one app, but one full engagement platform. While dedicated apps are great for centralizing information, advanced solutions like eventMe bring interaction to a higher level. Thanks to its customizable modules, allows the creation of many activitiesà of engagement, giving creatives freedomà to invent usò who believe moreù effective for their audience. This approach transforms the app from simple information container to real motor of the event.

• Practical example: Using a platform such as eventMe, an organizer creates an interactive agenda, a point game based on the visit of stands and a Q session&A live, all managed by a single interface and personalized with the graphics of the event.
• Tip: For advice on how to integrate these technologies and  help you choose the best solution, Contact us.

2. Surveys and votes in real time (live polling)

Nothing breaks the monotony of a frontal presentation as a survey in real time. These tools allow you to ask questions to the public and immediately view aggregate results on the screen.

• Practical example: A speaker asks: "What of these marketing strategies you have alreadyà The participants vote via smartphone and a pie chart updates in real time, showing the answers and stimulating the discussion.
• Statistics: Second EventMB, the 75% of organizers of events believes that technology can have a very positive impact on the engagement of participants.

3. Q Sessions&A (questions and answers) moderate

Traditional Q sessions&A with the microphone can be chaotic and intimidating. send questions via your device discreetly and organized.

• Practical example: During a panel, participants send their questions via an app.ù interesting ("upvoting"), bringing them to the top of the list and ensuring that the moderator puts those moreù relevant to the majority of the public.
• Tip: Make sure you have a moderator dedicated to filter and organize incoming questions to optimize time.

4. Gamification: the game involving

Introduction game elements (points, charts, badges) è one of the strategies più powerful to stimulate participation. The gamification for corporate events transforms assetsà-key in a fun competition.

• Practical example: Participants earn points by scanning the QR code in the exhibitors' stands, responding to thematic quizzes and exchange digital contacts.
• Tip: Prizes must not necessarily be expensive. Sometimes, exclusive access or a meeting with a speaker canò to be ♪ù scope of a gadget.

5. Networking tools and matchmaking

Many participate in events with the primary objective of create professional connections. Facilitate this process è a huge added value and a critical success factor.

• Practical example: An AI-based matchmaking event app suggests a list of people with similar professional interests to each participant. Users can then request a 15-minute meeting in a dedicated networking area.

6. Social wall and active feedà

A social wall project on one or moreù screens posts from social media using thehashtag official event. È a fantastic way to create a sense of communità and amplify the visibilityà of the online event.

• Practical example: During coffee breaks, participants see their photos and their comments appear on the maxischermo, feeling part of a conversation moreù great and encouraging others to post.
• Tip: Make sure moderate the feed to avoid displaying inappropriate content.

7. Interactive lavagnes and digital brainstorming sessions

For workshops and collaborative sessions, tools digital brainstorming (like Miro or Mural) are essential, especially in hybrid contexts.

• Practical example: A moderator launches a discussion theme and all participants, both in the hall and remotely, can add their ideas on virtual post-it in a shared board.
• Tip: These tools are perfect to collect creative feedback.

8. Digital Photo booth with AR filters

Going beyond the classic photo booth, digital versions offer GIF animated, boomerang and filters in realtà increased (AR) customised with the event logo.

• Practical example: A guest takes a photo with an AR filter projecting the event logo or a themed graphic element. The photo is immediately sent to his email, ready to be shared on social media.
• Statistics: I content generated by users (UGC) get engagement rates più high and are perceived as moreù authentic.

9. Platforms for hybrid and virtual events

For events not exclusively physical, the choice of the platform è The best are not just transmitting a video, but they recreate a true interactive virtual environment.

• Practical example: A remote participant canò "seat" at a virtual networking table, visit interactive 3D stands and participate in surveys and Q&To exactly like a participant in the presence.
• Tip: Management of a hybrid event requires a solid infrastructure. 

10. Instant feedback systems

Understanding audience sentiment in real time è fundamental. In addition to surveys, small terminals or widgets on the app allow you to collect quick and honest feedback.

• Practical example: At the end of each session, small totems are placed outside the room where participants can press a face (green, yellow, red) to evaluate their liking.
• Tip: Collect feedback during the event, and not only at the end, it allows to make any corrections in progress.

Focus on: Choose the right combination of tools

There is no magic formula valid for everyone. Choosing engagement tools moreù suitable depends on strategic factors:

• The objectives of the event: Do you want to maximize networking, promote learning or collect leads? Each goal prefers different tools.
• The type of public: A young audience and tech-savvy could appreciate gamification while a public più senior preferirà instruments più simple and direct.
• The budget available: Many tools are scalable, with free or low cost and functional basic versionsà premium più advanced.
• The nature of the event (physical, virtual or hybrid): Make sure the chosen tools work smoothly and do not create disparità among the participants.

In conclusion, investing in technologies for engagement not è ♪ù a luxury, but a necessitiesà strategic. Transforming participants from simple spectators to active protagonists è the key to creating successful events, which leave a lasting impression and guarantee a return on tangible investment. contact www.itsplanet.com expert team.