Italiano 
Summary
- What?’è The Phygital
- Phygital in the world of events
- Technologies and tools for phygital events
- Benefits of phygital strategy
- Case Study: ITS Planet and Virtualspace
- Conclusion: the future è hybrid
What?’è The Phygital
The phygital è I’This approach allows companies to create experiences that exploit the strengths of both environments:à and’emotion of real meetings, and scalabilità, immediacy and traceabilityà According to Virtue Market Research, the global market for phygital solutions reached $25 billion in 2023 and grewà with an annual rate composed of’11.2% up to 2030.
It is not a technology, but a model of thought integrating gi toolsà existing — video conferencing, cloud, single sign-on, social media — in a new logic of combined use.
Phygital in the world of events
In the event industry, phygital has revolutionized the traditional approach. During the pandemic, many agencies had to reinvent themselves to survive, moving their events into digital. è only a videoconference: è a structured experience that starts from recording, passes through’interaction, up to activitiesà post event.
Technologies and tools for phygital events
- Platforms streaming with professional direction
- Mobile applications for networking, chat and live surveys
- AR/VR to create immersive environments
- Cloud computing for access and content sharing
- Single sign-on (SSO) for simplified login
- Analytics to evaluate the’effectiveness of’event
L’Objective è create a Integrated ecosystem where the participant can navigate between physical and digital without interruption.
Benefits of phygital strategy
| Benefit | Description |
|---|---|
| Increased coverage | It allows to reach global audiences |
| Customization | Customized experiences through data and interactions |
| Involvement | Continuous engagement with interactive tools |
| Cost reduction | Less logistics, moreù efficiency |
| Sustainabilityà | Reduce travel and environmental impact |
Case Study: I.T.S. Planet and the virtualSpace platform
I.T.S. Planet has developed Virtualspace, a platform for digital events and phygital that allows agencies to integrate streaming, direction, real-time interaction, live questionnaires, and clipboard apps. È adopted by important realtsà The success of the platform comes from its capacityà of integrate gi toolsà existing in a’unique cohesive interface.
The future è hybrid
The true revolution è phygital opened the minds all’With the return of events in the presence, digital advantages will not be abandoned, but integrated.à made of hybrid, modular, personalized events: events where the value of’physical experience joins the flexibleà digital.
